I love that the label is inventive, and only big enough as needed to convey the idea behind the brand without unnecessarily covering up the whiskey inside. I love that the bottle design is visually stunning and ergonomically easy to use. The other information is painted on the bottle in white ink, with Dave Pickerell’s signature on the bottom. The most prominent feature is the black visual representation of sound waves that is used as a label on the front of the bottle, with the brand name in white. What really makes this stand out is the label. The design is not just visually appealing, but also easy to hold, easy to pour, and easy to control. There’s a slight slope as the neck joins the body, and that nice long neck is capped off with a wood and synthetic cork stopper. The body of the bottle is basically a cylinder, with nearly sharp 90 degree edges at the base and the shoulder. The addition of sound waves to the finishing process is thought to encourage the whiskey to move into and out of the wood barrels, taking some of the flavors from the wood and adding them to the whiskey.Īfter an undisclosed period of time in the sherry casks, the whiskey is bottled and shipped. I’ve got batch #94 here, which (a bit ironically) used this playlist selected by James Hetfield, the recovering alcoholic in the band: While in the barrel, the whiskey is subjected to a specific playlist of Metallica songs hand selected by the band members. Once the mystery whiskey has been produced somewhere by someone, it is shoved into “black brandy” casks for finishing - although what exactly makes them “black brandy” isn’t really disclosed. But that’s an educated guess and we still don’t know for certain. Especially given that “a blend of straight whiskeys” is almost exactly how they market their own brand of spirits. That said, given that the late Dave Pickerell was involved and the fact that this is produced by Dave’s home company WhistlePig, I’m willing to bet we’re dealing with a bourbon-accentuated version of the imported Canadian rye whiskey that they use in their other ventures. The website further clarifies that this is a combination of bourbon and rye, which helps rule this out as a straight re-bottling of WhistlePig but doesn’t clarify much else. The bottle gets a little more specific, saying that this is “a blend of straight whiskeys”… but again, that only really tells us that there was some charred oak barrels involved at some point. Somehow, they manage to be simultaneously obscurely vague and also oddly specific about their production methods.Īs for what this whiskey actually is, the stores have labeled it as an “American Whiskey” - which is probably the broadest and vaguest description you can possibly have for an American bottled whiskey.
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