![]() ![]() I am sure I don't need to tell you why this is twisted. My partner, who is a little younger than me and thus interfaced with this advertising on a different schedule than myself, has a completely untenable relationship to this commercial. I do not know how The Jonas Brothers, an esteemed musical group such that they are, could comply with such an outrageous mistake. What were they thinking with this? The lyric should instruct to lick it, dunk it, and shake it. If you do not dip the nipple, the powder is exposed and would be ejected everywhere when shaken. You need to dip the nipple before you shake the bottle. Instead of saying "lick the pop, dip it, and shake it," the words have been changed to "lick it, shake it, and dunk it." This is the first sign of trouble. But it also introduced another problem: the sequence for how the candy should be eaten are now out of order. So the first obvious substitution here is that "new candy crunch" was replaced with "sweet candy fun", which is frankly a perfectly acceptable solution to the problem. So the words were re-arranged and we ended up with: The "crunch" component of the Baby Bottle Pop was retired, but they could not have The Jonas Brothers sing a song which featured the line "and lick it again." They were a Christian band, after all, and the line could be used in isolation for unsavory humor. There are a million uploads of this version of the song because it was popular with Jonas Brothers fans, who believed they wrote it. In 2007, Baby Bottle Pop began a promotional campaign with The Jonas Brothers, who recorded their own album-quality version of the song. This brought on the version of the song which replaced "and lick it again" with "with new candy crunch" - which at the time made sense for the new crunchy product line. Instead of sugar powder, this new product has small candy pieces that adhered to the nipple. In 2005, a new version of the song was recorded to promote a revised product. The theme song was rewritten and re-recorded many times, producing slight variations as each foul influence tarnished the musical slogan further and further from its decadent beginnings. The march of time brought degradation and decay. ![]() Even if you find the confection to be vulgar, as would anyone with any sensibility at all, you would still probably have some affection for the classic jingle. But the song explains how to eat the candy and that is its purpose. The purpose is to coat the candy nipple with saliva so that the sugar powder adheres to it, which you then lick off. You lick the pop, dip it, and shake it, then lick it again. So the purpose of the song is clear, right? It's to explain how to eat the candy. I'm not sure if there is a better version out there: Despite this it is actually somewhat lost media with only very low quality versions remaining. This saw a ton of play in the 90s on a variety of fledgling children's programming stations. ![]() You can see the full original commercial here, but more likely you would be familiar with the abridged version of the commercial with the condensed jingle. For all the zany wasteful candy products that lined the checkout lane at the grocery store, none could claim to have a theme song as infectious as the Baby Bottle Pop. ![]()
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